Planetbox is a childrens lunchbox brand that gained viral traction in 2014. Beloved by eco-minded parents, Planetbox became a coveted school lunchbox due to its' durable construction, plastic-free materials, and kid-friendly bento box design. I had the opportunity to work extensively on this brand, conducting a full refresh of the original brand visuals, a packaging overhaul, photo and video shoot direction, and many marketing campaigns and product launches, while collaborating with photographers, food stylists, product designers and marketing strategists.