Planetbox Creative

Planetbox is a childrens lunchbox brand that gained viral traction in 2014. Beloved by eco-minded parents, Planetbox became a coveted school lunchbox due to its' durable construction, plastic-free materials, and kid-friendly bento box design. I had the opportunity to work extensively on this brand, conducting a full refresh of the original brand visuals, a packaging overhaul, photo and video shoot direction, and many marketing campaigns and product launches, while collaborating with photographers, food stylists, product designers and marketing strategists.

Logo & Brand Identity

Photo & video direction

Packaging design
Marketing collateral
Photography by Adrian Delsi
logo+tagline
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before-after
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icons + value props
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Planetbox-ProductLaunch-main
Lunch Sack Animation

Videography by Drew Moraca

Storyboards-ToteBag

Initial storyboard sketches

kraft-packaging
Brand-snippet-2

Collaborations or inquiries?

Elisa Minamide is a freelance designer and creative specialist based in Seattle, Washington.

Copyright© 2025 Elisa Minamide. All rights reserved.