Planetbox
Planetbox is a kids lunchbox brand that gained viral social media traction in 2016. Beloved by eco-minded parents, Planetbox became a coveted school lunchbox thanks to its' durable construction, plastic-free materials, and kid-friendly bento box design. I had the opportunity to work extensively on this brand, conducting a full refresh of the original brand visuals, a packaging overhaul, photo and video shoot direction, and many campaigns and product launches, while collaborating with photographers, food stylists, product designers and marketing strategists.
Logo & Brand Identity
Art direction
Packaging design
Marketing collateral
Photography by Adrian Delsi
Collaborations or inquiries?
Elisa Minamide is a freelance designer and creative specialist based in Seattle, Washington.
