Earth Month Campaign

For the Planetbox brand, Earth Month had become a high priority initiative with over $300K projected in sales during the month of April. The focus of this campaign was to create a bold visual contrast between disposable plastic items and that of the longer-lasting, plastic-free Planetbox lunchbox. Vibrant food styling with an emphasis on in-season produce played a central role in creating a visually appealing lunch that consumers would be inspired by.

Campaign Look & Feel
Photo Concept & Direction
Email Strategy & Design
Photography by Adrian Delsi.
Food Styling by Jess Suworoff
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Elisa Minamide is a freelance designer and creative specialist based in Seattle, Washington.

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