Theodora is on a mission to democratize wine for the casual drinker. The tool uses personalized insights to curate wine recommendations that match the user's unique tastes and preferences, making it simple to discover wine that you love. I worked with the founder to develop a brand system that was approachable, playful, and visually breakform from the traditional wine brand aesthetic. At this stage, our goal was to build a credible and trustworthy brand image in order to expedite user growth. We honed in on the core demographic (GenZ and Millennial women) and crafted a visual strategy that would speak directly to them. We used bold, saturated colors and large, impactful typography to grab attention alongside an assortment of graphic styles and treatments to support this breakform approach. We then worked with a photographer to capture the emotion of enjoying a good bottle of wine with good friends. Curious? Take the quiz!
Brand positioning
Logo & Brand Visual Identity
Photo & Art direction
